Transform complexityinto systems

FXY helps organizations turn fragmented operations, manual processes, and business complexity into scalable systems

We define problems, design execution structures, build operating systems,and support continuous growth

Most organizations don't havea software problemThey have a systems problem

Tools are added. Spreadsheets are layered. Handoffs quietly multiplyThe visible symptom is friction. The underlying cause is the absence of a system

Too many toolsNo shared workflow

1

Stitching SaaS apps together creates brittle systemsKnowledge scatters across dashboards nobody fully owns

Critical knowledge livesin people's heads

2

Tribal knowledge hides dependencies, edge cases, and intentWhen people leave, capability leaves with them

Operations breakwhen teams grow

3

What worked at five people collapses at fiftyWorkflows designed informally do not survive scale

Every new initiative createsmore complexity

4

Each launch adds tools, handoffs, and exceptionsWithout a unifying system, complexity compounds silently

The challenge is rarely building softwareThe challenge is creating a system that continues working after launch

We turn business problems intooperating systems

Strategy

Understand the real problem behind the request

  • Problem definition & framing

  • Stakeholder & operations audit

  • Decision & constraint mapping

Execution Design

Create priorities, workflows, roadmap and structure

  • Workflow & process design

  • Roadmap & sequencing

  • Operating model & ownership

Systems

Build products, operations, automation & infrastructure

  • Product & platform engineering

  • Automation & integration

  • Infrastructure & operations support

From problem to system

Most partners stop after developmentWe continue through execution, operations and iteration

Define

Understand the problem before solving it

Understand

Audit the real problem, stakeholders, and constraints

Redefine

Reframe the request as a systems problem

Structure

Turn insights into an executable system

Design

Architect workflows, ownership, and structure

Prioritize

Sequence work by leverage and dependencies

Build

Bring the system into the real world

Build

Ship product, automation, and infrastructure

Launch

Deploy with operations, onboarding, and runbooks

Operate

Keep the system improving after launch

Analyze

Measure outcomes against the system intent

Improve

Iterate on the system, not just the software

A system is not finished at launchIt is finished when it keeps working without you

Proof through practice

Selected work. Most engagements remain private by request

Client projects

FuturePlay

Live

Deep tech venture capital

The website of FuturePlay, a deep-tech venture capital firm. We created a brand identity that carries the firm's character across the whole site, and built with it an admin tool where the firm manages every label and piece of content itself, and a deal pipeline for investment proposals

WebsiteBrand identityAdmin tool

Attune

Digital therapeutics for cancer patients

Korea's first digital therapeutic for the anxiety and depression of cancer patients. Building on a license from an overseas company, we localized the app for Korean patients and hospitals, rebuilt and ran its infrastructure, and supported the whole process through the regulator's review

Digital therapeuticsLocalizationInfrastructure & approval

Clipline

Live

AI video pipeline for a major Korean media group

An AI video pipeline for a major Korean media group. We built a system in which AI analyzes the source footage, splits it into meaningful segments and assembles cuts into suggested edits. Overlays, parallel encoding and publishing to the connected social channels follow automatically, so editors spend their time on making good videos

AI video analysisEncoding pipelineSocial distribution

cheKIT

Women's health test kit service

Korea's first at-home vaginal microbiome test service. We built the consumer app where customers see their results and personalized probiotics on their phones, and the back office that manages kit shipping, registration, pickup and analysis. Until the service closed, we rebuilt it three times over five years and ran its own cluster

Kit-to-result serviceLegacy migrationCluster operations

U-CHECK

Live

Urine test companion app for DNC BIOTECHNOLOGY

The companion app for DNC BIOTECHNOLOGY's CES award-winning urine analyzer. Commissioned by the device maker, we built the Flutter app and its backend and still run them today. The app connects to the analyzer over Bluetooth, keeps results as a health record, points users to the right clinic through a questionnaire and AI chat, and adds community, missions, mileage and four social logins

Flutter appBLE device linkHealth platform

H CHECK U

Hospital charting for urinalysis

The electronic chart clinics keep beside the urine analyzer. We built the Windows desktop app for reception, consultation, urine test results and statistics, and its Spring Boot server, and packed the server, database and client into one self-updating installer, so patient data never leaves the clinic's PC

Electron desktopOn-premise serverSigned auto-update

U-CHECK Station

Apartment urine check tablet

A tablet app for a home urine test service, for checking one's condition before visiting a clinic. We built the app — it connects to the analyzer over Bluetooth, tests each member of the family, and when no test is running shows the day's weather, health news and the clinics nearby — and delivered it with the analyzer to apartment homes. Results and personal data are kept safe and can be sent to a clinic for diagnosis when needed

Flutter tablet appBLE protocolOffline mode

DNC BIOTECHNOLOGY

Live

Company site

The Korean and English company site of DNC BIOTECHNOLOGY, a maker of urine test devices. We planned and built a scroll-driven main page that introduces the company's philosophy, with pages for its five products, sustainability, careers, investors and support, all on the same system. We also built a system the team can manage in-house at any time, and handed the site over to run on the company's own cloud

WebsiteBilingualCloud handover

Built with our own systems

Everything we build internally becomes part of our ecosystemThese exist as proof of thinking — not products being sold

We do not sell theseWe use them — and they shape how we build for you

We believe problems deserve better systems

Modern progress comes from people willing to identify pain, structure complexityand create systems that improve how we live and work

FXY exists to make that process visible

We transform pain into systems

Let's build the system behind your next stage of growth

Whether you're launching a new product, scaling operations, or exploring AI, we'll help transform complexity into a system that works

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Let's build the system behind your next stage of growth